Warby Parker was created as an alternative to the overpriced and bland eyewear available today. By circumventing traditional channels and engaging with customers directly through their website, Warby Parker has been able to provide higher-quality, better-looking prescription eyewear at a fraction of the price. One of the issues with being sold online only is that people don’t have a place to touch your product. Warby Parker came to us and asked if we could provide a mobile storefront.
- Timeframe: One month
- Installation: Always up for the challenge, we created 3 pop up yurts featuring an engineered a 1-inch steel ring that mounted to the yurt’s lattice that allowed the yurts to be pitched at ground level.
- Use: WP has taken our (their) yurts from Soho to South by SXSW.
- More info: Read what the NY Times had to say.