In March, our marketing partner, GrahamSpencer, hosted 10 world-class outdoor and ski industry brands and members of the ski and travel media at Telluride Ski Resort. The goal of the event, called the White Room, was to bring brands and journalists together for 3 days of showcasing products, talking about next year’s innovations, and building long-term relationships. Through expo style meetings, presentations, on-snow demos, and epicurean lunches and dinners, the journalists walked away with stars in their eyes and a number of great stories for their publications.
One of the key events of the weekend, and from what we’ve heard, a memorable one to boot, was the Colorado Yurt Company’s hosting of a european-style lunch at 11,000 feet in a Winter Stout Alpine Yurt.
Dan and Emma were on hand to talk about the origins of the company, its goals, and the many steps they take to enhance the company’s focus on people and planet. They also talked about the commitment to the ski industry and how the Colorado Yurt Company and its engineered Winter Stout Alpine Yurts are being installed at resorts, snow cat operations and nordic centers across the country for a number of reasons. First, they can withstand heavy winds and deep snow. But equally important, they are an inexpensive way to increase a resort’s visitor experience. How? Because yurts are interesting structures, and in a word, cool. Not to mention other factors like ease of installation, longevity, and the fact that we are wonderful to work with!
Besides having a great lunch and some great conversations, we met with journalists who represent a number of great publications including Outside, Men’s Journal, Ski Journal/Snowboard Journal, Viacom (MTV/VH1), Backpacker, Elevation Outdoors, The Summit Daily, ESPN, Backcountry Magazine, The Alpinist, Climberist, Kronicle, MSN, The Active Times, Triathlete Magazine, Sport One Source, Competitor Magazine, Runner’s World, The Chicago Tribune, Islands, Ski, Skiing, NBC Travel, Powder, Wild Earth, High Country News, Alternative Medicine, The Big Sky Journal, The Denver Post, and Bike.
So, we found that our yurts are great for yet another use: impressing journalists! Look for some great articles on the Colorado Yurt Company over the next few months!
photo credits: Ben Eng