We recently had a very positive experience with reality television. No, we weren’t featured on Swamp People or Jersey Shore. A little classier programming for us- HGTV’s Design Star, in fact.
In the spring, we were approached by the producers of Design Star. They wanted to use yurts as the challenge format for their final three interior designers. We were intrigued- and thought it was a great opportunity to show a significant number of people our yurts.
Originally, the production company was going to buy the yurts. However, as we’ve seen in the past, the structures are often warehoused or discarded after the shoot is over. We thought that was a terrible waste of yurts. So, we arranged to “rent” the yurts to them. After the shoot, we brought them back to our shop and sold them at a discount (remember the “gently used yurt sale”?). This way- we were able to guarantee the yurts would be enjoyed for years to come.
Clint, Jon, Anna and Ricardo spent a couple of dreary rainy days in L.A. setting up the three yurts for the show. (Yes, we heard it never rains in Southern California- not true apparently). The skies cleared for the actual filming with the designers, and they did a pretty awesome job with the challenge- which was to create a luxury bedroom in a yurt.
We were excited to hear one designer say our company name on camera- and the film crew got a great close up of our logo. That night, after the episode first aired, our website lit up! A ton of people were intrigued by the yurts, and visited our site to learn more. We saw increased activity on the facebook page, and our phone has been ringing too.
So, we don’t think we’re ready to start appearing on Big Brother or Survivor- but we are really pleased with our brief foray into reality TV. Design Star did an exceptional job showcasing our yurts, we saw some creative solutions to the challenge and we had a blast with the whole experience.
Did you watch the show? You can watch it again this Saturday, July 24 at 8:00pm Eastern time. Or- here’s a link to the HGTV website- where you can see the episode online: http://www.hgtv.com/hgtv-design-star/show/index.html